We also all understand that mobile Special Database advertising is a challenge, but at the same time it is also a contender for advertising. We are also concerned about fraud, viewability and transparency and sometimes not at all, because achieving reach objectives is still more important. Creations and technical possibilities are becoming more and more advanced, and we all Special Database find it very cool and interesting to delve further into this. Knowing that tomorrow everything could be different. Although the display market is very dynamic and volatile, there Special Database are a few developments, themes and trends that will certainly play an important role in 2019.
We will take you along in this Special Database article. cell phone josh-feline-unsplashed Trends in programmatic display advertising in 2019 Technological innovations follow each other in rapid succession. These developments are the driving force behind all kinds of changes in Special Database digital marketing and (programmatic) display advertising. The effects of this will be visible and tangible in almost all media disciplines in 2019. Below I will discuss must-know trends on the advertiser side, at agencies and because also relevant important developments in the 'media landscape'. Trends among advertisers in 2019 As far as we are concerned, advertisers cannot ignore these two trends: Dynamic content Data-driven marketing Dynamic content Special Database One of the most important developments that will continue in 2019 is the creation of dynamic content for display and/or other programmatic purposes.
With banners this has been possible Special Database for much longer, but online video, digital audio and digital out of home (Don) can also be purchased more and more with dynamic expressions. This offers many possibilities for tuning communications based on current events and Special Database external triggers such as weather conditions or, for example in the case of digital out of home, files. Unfortunately, in practice, dynamic creations have not yet been fully adopted. This has several reasons: For example, there is a challenge in the strategic part that is Special Database essential for the realization of fully dynamic expressions.